How To Add FAQ Schema In WordPress - Step-by-Step Guide
/ / How To Add FAQ Schema In WordPress – Step-by-Step Guide

How To Add FAQ Schema In WordPress – Step-by-Step Guide

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Trying to determine tips on how to add a FAQ schema in WordPress?

Adding FAQ schema to your site may help you get the FAQ wealthy consequence and in addition improve your site’s possibilities of showing in Google’s attention-grabbing People Also Ask containers.

In this put up, we’ll present you step-by-step tips on how to create your individual FAQ schema utilizing three totally different free plugins from

Whether you wish to create a front-end FAQ part or simply add the backend FAQ schema to an present FAQ page on your site, you’ll discover the answer in this text.

Here’s the whole lot that we’ll cowl:

Let’s bounce in!

Benefits of Using the FAQ Schema in WordPress

The primary profit of including the FAQ schema to your WordPress site is growing the probabilities that Google provides you its FAQ wealthy consequence.

Many SEO experts additionally imagine that the FAQ schema will increase your site’s possibilities of showing in Google’s distinguished People Also Ask (PAA) containers, which is much more seen than the FAQ wealthy consequence.

These containers seem for a lot of queries and embody a record of FAQs, a quick reply snippet, and a hyperlink to the site for extra data:

People Also Ask

Finally, the FAQ schema is simply usually helpful as a result of a lot of the Internet is transferring in the direction of this type of quick query and reply method. For instance, voice assistants basically function on this precise precept:

  • Someone asks their voice assistant a query
  • The voice assistant tries to drag in a quick, related reply.

Making your content extra understandable for search engines in this format will make it simpler for them to process your content and hopefully embody it in textual content or voice outcomes.

It’s necessary to notice that the FAQ schema will not guarantee that you simply get any of these advantages – it’s nonetheless Google and different search engines’ choices in the tip.

However, including the FAQ schema to WordPress will improve your possibilities of getting these advantages, which is why it’s nonetheless positively value your time.

How to Add FAQ Schema in WordPress: Three Free Options

There are two elements to including a WordPress FAQ part:

  1. The front-end FAQ part that your human guests see.
  2. The backend schema markup (AKA structured information) that Google and different search engines see. Google recommends utilizing a particular format known as JSON-LD, however there are different codecs.

You can truly add one with out the opposite. For instance, if you have already got a front-end FAQ part nevertheless it doesn’t have schema markup, you need to use a plugin to simply add the backend schema markup with out altering something on the front-end. The first plugin that we’ll present you allows you to do that.

In whole, we’ll present tutorials for 3 free plugins:

  • Structured Content (JSON-LD) – use it to create a front-end FAQ part and add backend schema. Or, cover the front-end content to solely add the backend schema.
  • Ultimate Addons for Gutenberg – use it to create each a front-end part and add the backend schema.
  • Yoast SEO – use it to create each a front-end part and add the backend schema.

1. Structured Content (JSON-LD)


  • 100% free
  • The default front-end design seems nice
  • You can add simply the backend JSON-LD markup and disable front-end show
  • It works in each the block and basic editors


  • You don’t get many choices to regulate the front-end show for those who don’t just like the default design

Structured Content (JSON-LD) is the free plugin that I’m utilizing on a lot of my private websites.

It helps you add each a nice-looking front-end FAQ part and the backend JSON-LD schema markup for Google. You may disable the front-end show to solely add the backend JSON-LD FAQ schema markup with out affecting something on the front-end of your site.

It has a devoted block for the WordPress block editor in addition to a shortcode builder for those who’re nonetheless utilizing the basic TinyMCE editor. I’ll present you the way it works with the block.

1. Add FAQ

Once you’ve put in and activated the free plugin from, you’ll get a new FAQ block in the editor. There, you possibly can add each the query and reply. There’s additionally an choice so as to add an image to the reply:


To add extra questions, simply click on the Add One button.

2. Control Front-End Display

By default, the plugin will show all of your questions and solutions on the front-end of your site (in addition to including the JSON-LD markup). It will add the query title in accordance with the heading choice in the block settings – <h2> by default.

However, you may as well click on the attention icon to toggle the front-end show of a number of questions. If you flip the query off, the plugin will nonetheless add the backend FAQ schema code for search engines. However, it will not make that FAQ seen to human guests:

Hide FAQ on front-end

And that’s it! Once you publish the page, your WordPress FAQ schema is stay.

2. Ultimate Addons for Gutenberg


  • 100% free
  • It provides each front-end show and correct JSON-LD markup
  • You get a number of front-end FAQ layouts
  • You usually get heaps of model choices


  • You can’t flip off the front-end show
  • It contains heaps of different blocks – nonetheless, the plugin is modular so you possibly can disable any blocks you received’t use to keep away from bloat

Ultimate Addons for Gutenberg is a huge assortment* of new blocks for the editor. One of these blocks is a FAQ – Schema block that helps you add a well-designed front-end FAQ part together with correct JSON-LD schema markup

*As I discussed in the professionals/cons, you possibly can disable any blocks you aren’t utilizing to disable bloat.

1. Add FAQs

Once you put in and activate the free plugin from, you possibly can add a new FAQ – Schema block in the editor.

There, you possibly can add the textual content for the questions and solutions. You can add extra questions/solutions by clicking the plus icon:

Add FAQs

2. Customize FAQ Layout/Style

One of the benefits of Ultimate Addons for Gutenberg is that it contains heaps of choices to regulate your FAQ part’s front-end model/structure. For instance, you possibly can select between an accordion and grid structure.

To entry these choices, use the block navigation to pick the guardian block. Then, use the choices in the block sidebar:

Style FAQ

Once you publish the page, each your front-end FAQ part and schema markup will be stay.

Note – the identical developer additionally makes Ultimate Addons for Elementor and Ultimate Addons for Beaver Builder, each of which additionally embody a FAQ widget for his or her respective page builder. This is a helpful choice for those who’re utilizing Elementor (aff) and/or Beaver Builder (aff).

3. Yoast SEO


  • It’s built-in to Yoast SEO, so there’s no want to put in a new plugin


  • There aren’t any customization choices
  • It’s not a good choice for those who’re not already utilizing Yoast SEO

If you’re utilizing the favored Yoast SEO plugin, it contains its personal free FAQ schema block to make use of in the WordPress editor.

To use it, add the brand new Yoast FAQ block, which ought to be out there so long as Yoast SEO is lively.

Then, you possibly can enter your questions/solutions. You may add an image to an reply:


There are no model/structure choices, although you could possibly add your individual customized CSS.

Once you publish the piece of content, Yoast SEO will show your questions as plain textual content on the front-end and in addition add the schema markup for you.

How to Test If Your WordPress FAQ Schema Is Working

Once you’ve added a WordPress FAQ schema with anyone of these instruments, you’ll wish to ensure that Google can correctly parse your FAQ schema with none points.

To check this, you possibly can use Google’s official Rich Results Test tool. Enter your URL and run the check. Then, it's best to see a FAQ itemizing underneath the Detected objects (you may also see different varieties of schema markup, too):


If you increase the FAQ itemizing, it's best to see your precise questions and solutions:


If you possibly can see your FAQs, which means you’re set to jet! Google will now be capable to parse your FAQ part higher and hopefully will give your site the FAQ wealthy consequence and in addition make it extra seen in the People Also Ask sections.

Add Your WordPress FAQ Schema Today

In this text, we’ve shared three free plugins that can assist you add FAQ schema in WordPress.

My private favourite is the Structured Content (JSON-LD) plugin as a result of it allows you to select between including each the front-end content and backend code or simply the backend code on a question-by-question foundation. However, for those who don’t like its front-end design, you may as well contemplate the Ultimate Addons for Gutenberg plugin or Yoast SEO’s built-in FAQ schema block.

For another methods to enhance your natural CTR and visibility, try our 9 suggestions to enhance Google CTR.

Do you continue to have any questions on tips on how to add a FAQ schema in WordPress? Ask us in the comments part!