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/ / HubSpot vs. WordPress – Which CMS is Best 01/12/2021

HubSpot vs. WordPress – Which CMS is Best 01/12/2021

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One of the biggest questions any business comes up against when building their website is which CMS to use will it be HubSpot or WordPress?

But to start what is a CMS to put it simply, a CMS or content management system is a software suite that allows you to build, manage and update your content to build the website of your dreams

There are many options on the market, each with its pros and cons

So today let's pick two of the best CMS platforms against each other to see who comes out on top

Hey guys, it's Liv here from Neighbourhood, we help brands find, sell and keep their people

Picking a CMS that doesn't align with your website, goals can potentially stack on a lot of extra work for you and your team, especially considering that the fundamental goal of any CMS is to reduce design and maintenance time

Choosing the right CMS allows you the freedom to produce targeted, optimized content for your website, boosting your position in the search results and generating wins for your business

So what's the difference between HubSpot and WordPress, you ask? Well, let's start with WordPress

WordPress powers around 30 percent of all websites on the Internet

This amounts to more than seventy-five million websites

Users can start creating content instantly once they've signed up

However, it does require a few additional software programs to build out a full-blown website

The HubSpot CMS, on the other hand, combines all of WordPress' features with a complete CRM system

This is essential for business websites as you can convert visitors into leads and then automatically store them in the CRM

While we might be a little biased, HubSpot does stand as the ultimate fully integrated marketing solution

So let's deep dive into how HubSpot and WordPress stack up across eight key areas so you can have peace of mind that you're making the right decision

Key point number one, blogging

The most obvious feature of your CMS is finding software that makes blogging as easy as possible

A blog interface can either streamline your creativity or slow you down with poor usability and complex tools

HubSpot interface with blogging is super clean and simple enough that anyone can use it

It allows you to craft effective content marketing strategies where every piece of content plays a part

You have the opportunity to design and optimize your blog as you write it through the available list of features

Some of these features include mobile optimisation, SEO tools, calendars, analytics (aff), AMP support, call-to-action creators, and content collaboration

WordPress at its core was founded to make the blogging process super lightweight and easy

It's by far the strongest element of the platform

However, anything else you wish to go beyond plain text blogs requires separate software

For example, if you want to ensure that your articles are optimized for SEO, you have to install an SEO plug-in

Key point number two, website management

Your website works around the clock to deliver the best experience possible for your visitors

It's essentially your best salesperson

So hook it up to the right CMS and let it do all the hard work for you

HubSpot is famous for its simplicity

Its drag and drop interface can be extended to create custom experiences on individual pages

You could also choose from thousands of templates within the HubSpot marketplace or even create your pages without any tech help

With WordPress, you can usually spot their sites from a mile away as they tend to look quite similar

It usually takes far more legwork to build an entirely unique website that stands out

WordPress grants you access to basic tools for keeping your content organised and accessible, and the process for updating pages is relatively simple

Although if you need options for the design of individual pages, you'll need to enlist the help of specialized site-building software

Key point number three, data analytics (aff)

A CMS with limited analytics (aff) is like a computer without a screen

You need to be complete across how your content is performing and what parts of your strategy you need to adjust

HubSpot Analytics is essentially a digital microscope

It allows you to get specific by centralizing, visualizing, and reporting on data

As it's so comprehensive and organized, all of the important data is in one place

And as a bonus, you also have access to search analytics, competitive tracking, and contact timelines

Measuring content performance with WordPress however, is a little more complex

While you do get access to the base metrics, you have to put in a bit more effort to get a view of the overall performance

As with many of the portals on WordPress, you'll need to introduce third-party software to connect your site with Google Analytics (aff)

Depending on your goals and needs, you may need to use paid analytics tools, which could bring a little more complexity to your site

Onto key point number four then, SEO

You need your audience to be able to find you when they're looking for solutions to their problems

Despite its importance, however, there aren't that many CMS options that provide SEO options, although just as it's aligned with inbound the HubSpot CMS is built for next-level SEO optimization

These tools help you evaluate and fine-tune each page as you write it

Some other SEO features HubSpot offers are inbound link tracking, Google search console integration, competitor analysis, and page performance tracking

When you take the initial step in signing up for WordPress, you don't really receive any functionality

However, you can access both free and paid SEO plugins

Nearly all bloggers and marketers using WordPress rely on a bunch of third-party SEO tools coming with more confusion and headache a lot of the time

Key point number five, social media

In our connected digital world, social media and content go hand in hand

Without social media integration on your CMS, you can expect to be spending a lot more time and energy distributing your content and connecting with your people

HubSpot recognizes you'll need to get your content in the hands of your customers, so in response has made the management of storytelling as seamless as possible, allowing you to keep your eye on social conversation and overall trends in your social performance

WordPress has started to shake up its design a bit to make social sharing easier

However, you still need third-party tools to maximize sharing

Unfortunately, you won't be able to monitor your performance, meaning you'll have to analyze results through extra software

Key point number six, landing pages

While both HubSpot and WordPress recognise the different functions of pages and posts, only HubSpot provides a full set of tools for designing a landing page that gets visitors to convert

HotSpots design templates are famously extremely responsive and easily customizable

HubSpot also gives you the option to build and create forms to capture leads

There's also an optimizer tool to boost SEO value and the option to A/B test your landing pages

WordPress is equipped with a wide range of custom themes and software plugins to help you develop professional landing pages

However, most of the truly versatile landing page plugins require extra paid subscriptions, which in most cases don't work all that well together

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Key point number seven, email marketing

Email automation is the communication method that works to build a business's online presence

It allows you to streamline your processes for vital components of your marketing strategy, like lead nurturing

Without the right automation tool set in stone, your team will likely fill their waking hours writing emails, recording leads, and keeping contact properties upstate in the CRM

HubSpot serves up several awesome solutions to simplify the most tedious of tasks

About emails, you can write A/B tests and add personalization to customize and optimize your messaging, not to mention you can automate the sending process

One of the best marketing automations in the CMS is the workflow

Thanks to HubSpot, you can create targeted workflows using list segmentation to personalize your emails for every contact in your CRM

We can cut WordPress a bit of slack here, as most CMS options are without email marketing capabilities

To build relationships with leads, you have to rely on alternative tools

In the WordPress world, Mail Chimp integrations are popular, but once again it means relying on third-party software

And finally, key point number eight, CMS Essentials

CSM options aside, you need to have the basics of speed, stability, and uptime

HubSpot's ever-evolving nature means that the code is always up to date

You can rest assured that your website security is covered thanks to features including firewall, secure sockets layer protection, intrusion detection systems, and distributed denial of service mitigation

While we don't mean to bash WordPress as a CMS we have to let you know that it is infamous for its security holes and flaws, even as the open-source community keeps the cool software fairly stable

However, all of those extra plug-ins and widgets mean that you'll often end up with tons of vulnerabilities that are difficult to keep tabs on

So what's the verdict? We say that HubSpot wins ten-fold

For bloggers or website enthusiasts looking for a stop-gap

Go for your life with WordPress

It does what it's intended to do

But if you're a business with a digital marketing team, HubSpot needs to be your number one choice as the full package

Unlike WordPress and other CMS options, HubSpot seems to have been built from the ground up with marketing truly in mind

If you find this video helpful, then feel free to share it with someone that you know that needs a hand with choosing a CMS

You could also subscribe to our blog where you will find a bunch more tools, tips, and templates to help you Find, Sell & Keep your people, just like Neighbourhood does

But for now, that's it from me

Happy marketing